Stay Tuned for Futur MASTERCLASS | Join Waiut List
The 90-day roadmap: land your next job or build a $10k/month business.
"I was laid off from my last job... Fortunately, because of this system I built for myself, I already had two job offers lined up and I missed zero pay checks due to the layoff.That's the system I want to help you create."
Join Wait ListA free live masterclass for mid-career professionals who are tired of the application black hole. Walk away with the roadmap to build the LinkedIn presence, niche newsletter, and content engine that gets the right people reaching out to you. Whether the next chapter is a role or a business of your own.
Kathleen
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~ I would recommend this to someone whose LinkedIn profile isn't optimized because it's out of date, sparse, or not targeting their ideal companies
Vivek Raj
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~ I have got promoted and got a salary raise using the strategies Sharmeen taught in this program
Tosin Kasaba
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~ I would definitely recommend Sharmeen for this program. She is very patient, supportive, and knowledgeable. She took the time to explain things clearly and helped me get the job I wanted
Kirsten Harold
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~ I have got Director of Growth role within 3 months of job search. Cheers to Sharmeen
Who this is for
If you're between chapters and want a brand that works for you — instead of a resume that disappears into ATS — you're in the right place.
Job Seekers
Mid-career professionals who've been applying for months and want recruiters to come to them instead.
In Transition
People between roles who want to keep the option of building something of their own open — even if "their own thing" is still fuzzy.
Reserve your free seat
Three live dates. Pick whichever works — you'll get the join link plus the replay either way.
May 22nd
12:00 PM PST
May 26th
11:00 AM PST
May 28th
12:00 PM PST
60-minute class + 30-minute Q&A
Here's a sneak peek of what we will cover
1. Claim a category that hires you (or buys from you)
Most people post into the void because they've chosen too broad a niche. We'll cover the category-design framework that positions you as the obvious choice for a specific role or service — so the right people self-identify and reach out instead of you cold-applying into the void.
2. Convert your network into a real audience
Your existing LinkedIn connections are already top-of-funnel — most people just don't operate it like one. We'll walk through the AI-assisted posting system used to turn ordinary updates into lead magnets and value-first posts that quietly attract email opt-ins. No paid ads, no growth hacks.
3. Build the owned channel that compounds (your newsletter)
A LinkedIn audience without a way to come back to you is a rented audience. We'll cover the niche newsletter setup that turns drive-by readers into a list you actually own — the asset that compounds long after the masterclass ends.
4. Turn audience into pipeline — interviews or client conversations
Whether you're hiring yourself out (full-time) or hiring out to others (consulting, fractional, productized), the same outbound playbook gets you to interviews or client conversations. We'll walk through the email sequences and timing that actually convert.
Sharmeen AqeelYour Cohort Instructor
Sharmeen has spent 7 years hiring senior and mid-career talent — at consulting firms and SaaS startups across France, Canada, and the US. She knows what gets a candidate noticed on the other side of the desk, and what gets them filtered out before anyone reads their resume.
Then she got laid off. By the time the news hit, she already had two offers in hand.
She used it again to launch her own company, The Design Edge, built using the same personal-brand system she now teaches.
Three sides of the table:
hiring manager, candidate, founder.